Associate Marketing Manager, Point of Care (M/W)

Job description

     

JOB DESCRIPTION:

Abbott Point of Care: Poised for Growth

Abbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes.  Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.

Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges.  Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions.  Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges.  Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader.  The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.

Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.  For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.

Reporting into the APOC EMEA Marketing Director, the Associate Marketing Manager South Europe will work closely with key stakeholders, analyze the market, competition, clinical and customer needs to identify marketing challenges and opportunities.

Responsibilities will include:

·  Serve as product/market expert related to product positioning, competitive information, product performance, etc.
·  Understand global business dynamics, competitive environment and potential impact on business unit results.
·  Develop, implement and execute marketing programs that meet customer needs and deliver on business objectives.
·  Work with regional sales leadership to develop rollout plans for key marketing initiatives.
·  Develop and execute local product launch plans and training.
·  Build and manage relationships with customers and KOLs to support business objectives.
·  Build yearly marketing plan in alignment with business objectives and allocated budget.
·  Manage marketing budget associated with specific programs/tactics (plan and track expenses)
·  Provide forecasting input including market segment plans and product launches.
·  Liaise with Regional, and Global marketing teams, as well as Medical and Clinical Affairs as appropriate.
·  Liaise with other Abbott divisions where appropriate.
·  Ensure all promotional activities, progress reports, updates etc., are delivered on time to a high standard.
·  Provide all relevant information required for plan and update reviews.
·  Liaise closely with all support functions (including Regulatory, Customer Services and Manufacturing).
·  Internal communication: Work in close partnership with Global Marketing, Commercial Excellence, Medical affairs, and Sales Managers. Regularly interface with Sales organization, proactively communicating and coordinating efforts, e.g. commercial studies, internal meetings, symposiums, customer meetings and trade shows aimed at growing sales and profitability.
·  External communication: Interface with consultants, marketing research firms, ad agencies, other vendors and customers to effectively manage and grow business while maintaining a customer focus woven throughout all activities. Identify and develop relationships with key opinion leaders.
·  Liaise with corporate and government affairs as needed and ensure quality and regulatory compliance.

Experience

·  At least 3 to 5 years commercial experience (Marketing or Sales), preferable in Medical Device/Diagnostic business ideally in point of care testing
·  Experience in European multi-country product management
·  Ability to build and nurture cross-functional effective relationships
·  Knowledge of regulations and standards appropriate to the industry
·  Able to articulate a plan and manage tasks to achieve stated goals and objectives.
·  Excellent written and verbal communication skills.
·  Strong analytical skills from both a marketing and financial standpoint.
·  Entrepreneurial work ethic. Self-starter with a can-do attitude.
·  Strong team-orientation with demonstrated ability to both lead and follow cross-functional teams
·  Fluent in English required.
·  Additional language skills in French, Italian, Spanish would be a distinct advantage.
·  Experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
·  Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
·  Entrepreneurial mindset and approach
·  Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
·  Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service)
·  An approachable and credible communication style, with exceptional verbal and written communication skills

Educational Requirements

·  BA/BS in Marketing, Business, Biological Science or related field.
·  MBA with Marketing emphasis preferred.

     

JOB FAMILY:

Product Management

     

DIVISION:

APOC Point of Care

        

LOCATION:

France > Rungis : Building Florence

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable