Strategic advisor & Business Developer
- MaintenantMarketing At I.P.C, in Dakar, my work is to create a start-up in a new business area to diversify the activities of the main company.
Leading the project from A to Z, I :
- Performed marketing studies and analysis on the French market
- Elaborated a product gamut to fit the consumer's needs
- Imagined a brand image and packagings for the products
- Contacted local and international suppliers and retailers to negociate partnerships
- Created a website for the new company, working with a French agency
- Analyzed costs and undertook a feasibility study
- Built a business and a strategy plan for the first three years