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Nicolas Pons

50 ans • Paris

Résumé

14 années d’expérience en marketing digital (com, acquisition, cdm, contenu, multi devices) et 4 années en retail (vpc, commerce, boutique) pour une enseigne spécialisée ont fait de moi un expert en digital shopper marketing

Expériences

Managing director

Strategy > Definition of the short & medium term strategy, > Preparation of the annual budgets & active reporting according to Advini rules, > Respect of the annual commitments (budget, general policy, …) Marketing & Sales > Sales animation according the 3 channels (catalog, internet, club) > In charge of the marketing plan for the 3 channels (acquisition, retention & launch campaigns) Operations > Management of teams (buying, logistic, customers service, shipping, e-commerce, mail order catalog, club), > Development of products sourcing (wine, goods) Administration – Finance, Human resources Interface between Club Français du Vin & Advini teams (sales, Marketing, Logistic, Finance, …)

Partner

Management of sales team : 35 sales 70 active clients (SFR, Nokia, Danone, Cofidis, Club Med, Galeries Lafayette, IDTGV, Kellogg’s, Expedia, …) Management of performance team : 30 peoples split in expert teams (Strategy, Display, SEM, Affiliation, DM) E-business clients : Bouygues Telecom, Expedia, Boursorama, Cofidis, IDTGV, Groupama-Gan, Lapeyre

Digital Director

> N° 4 in France / More than 40 active clients (La Poste, E.Leclerc, Sony, Mc Donald’s, Fox, Nissan, Easyjet, …) > Management of 45 peoples split in Expert teams (Strategy, Mediabuying Display, SEM, Affiliation, DM, Mobile, Tracking)

Media Research Director

Founder of an expert team on media audience (tv, radio, press, cinema, ooh & internet)

Formations

DESS- Université De Toulouse 1 Capitole

2000 - 2000

Toulouse, Haute-Garonne

Conseil

Langues parlées

Français
Langue maternelle
Anglais
Intermédiaire