Junior Brand Manager
- Marketing • Define the seasonal Campaign Plan and Media Plan for France in line with business case objectives,
• Coordinate the execution of the Campaign Plan across all marketing channels (SEM, SEO, onsite, display, CRM, social media, affiliate, UX, Offline) and monitor performances
• Ensure and incorporate local relevance to the overall strategic brand positioning
• Suggesting and implementing local actions to adapt the global brand positioning. Organization of the Zalando Fashion Tour – Road Show in 4 cities: Paris/Lille/Lyon/Marseille (May 17-28th, 2014).