emilie nollet - WIZBII emilie nollet a publié son profil professionnel sur WIZBII. e n

emilie nollet

33 ans • Paris

Compétences

marketing digitalmanagement d'équipeSEAfacebook adsgoogle adscommunication digitalSMOanalyse marketing

Expériences

Head of marketing & communication

- MaintenantMarketing🛫Marketing & Communication Team Manager: 7 people 🛫 👉 Wingly is Europe's leading flight sharing platform. We connect private pilots with passengers so they can share the cost and the passion of a flight.: https://www.wingly.io 👉Philosophy : Test & Learn - Creation of an International Team to help the Wingly's growth: Marketing (2 people), Communication (3 people) and Design (1 person) - Responsible for the Marketing & the Communication strategy (online & offline) for 3 countries: France, Germany and UK - Budget management: 600K€ by year - Elaboration of a media plan 🔥 Marketing Projects: - Paid Campaigns Management (Google ads, Bing ads, Facebook ads, retargeting and other new platforms) - Prospection and negotiation with new partners to increase visibility and number of booking (TripAdvisor, Smartbox, Airbnb, Groupon...) 🔥 Communication - Management of the Communication team (PR, Content, Branding, Newsletters and Social Media) - Optimisation for search engines (SEO)

Head of Acquisition

- Marketing🔥Created and managed the acquisition & e-commerce analysis team (1 traffic manager, 4 account managers, 3 webdesigners) 🔥 Managed a portefolio of around 40 clients from various industries. 👉 Team Management : - Managed the recruitement's process & trained new employees - Organized weekly meeting with my team - Defined weekly goals for each member of my team 👉Data Analysis : - Full responsability of the use of Spectro (in-house data analysis tool) - Analyzed the customers data to provide a relevant strategy to each client (customer retention, balance of carriers, profiling...) - Created 100 CRM campaigns in order to fidelize and to reactivate the database - Followed and analyzed results (performance report, benchmark...) to adapt the marketing strategy on every channel 👉Commercial tasks : - Trained my clients on Spectro - Helped the commercial team to close new clients - Managed relation with partners (support and advertising networks, suppliers etc...) - Suggested and implemented new acquisition and retention services Paid Acquisition strategies (Budget : € 2 000 000/ year) Managed PPC campaigns on Adwords, Bing, Facebook ads and retargeting (Criteo). Certifications Adwords and Google Analytics

Formations

Skema Business School

2010 - 2014 Alpes-Maritimes, France

Mes qualités

Communicant·e
Autonome
Flexible
Positif·ve

Langues parlées

  • Espagnol

    Intermédiaire

  • Anglais

    Professionnel

  • Français

    Langue maternelle

Ma présence sur internet

Faire de chaque avenir une réussite.
  • Annuaire emplois
  • Annuaire entreprises
  • Événements