- MaintenantMarketing🛫Marketing & Communication Team Manager: 7 people 🛫
👉 Wingly is Europe's leading flight sharing platform. We connect private pilots with passengers so they can share the cost and the passion of a flight.: https://www.wingly.io
👉Philosophy : Test & Learn
- Creation of an International Team to help the Wingly's growth: Marketing (2 people), Communication (3 people) and Design (1 person)
- Responsible for the Marketing & the Communication strategy (online & offline) for 3 countries: France, Germany and UK
- Budget management: 600K€ by year
- Elaboration of a media plan
🔥 Marketing Projects:
- Paid Campaigns Management (Google ads, Bing ads, Facebook ads, retargeting and other new platforms)
- Prospection and negotiation with new partners to increase visibility and number of booking (TripAdvisor, Smartbox, Airbnb, Groupon...)
🔥 Communication
- Management of the Communication team (PR, Content, Branding, Newsletters and Social Media)
- Optimisation for search engines (SEO)
Head of Acquisition
- Marketing🔥Created and managed the acquisition & e-commerce analysis team (1 traffic manager, 4 account managers, 3 webdesigners)
🔥 Managed a portefolio of around 40 clients from various industries.
👉 Team Management :
- Managed the recruitement's process & trained new employees
- Organized weekly meeting with my team
- Defined weekly goals for each member of my team
👉Data Analysis :
- Full responsability of the use of Spectro (in-house data analysis tool)
- Analyzed the customers data to provide a relevant strategy to each client (customer retention, balance of carriers, profiling...)
- Created 100 CRM campaigns in order to fidelize and to reactivate the database
- Followed and analyzed results (performance report, benchmark...) to adapt the marketing strategy on every channel
👉Commercial tasks :
- Trained my clients on Spectro
- Helped the commercial team to close new clients
- Managed relation with partners (support and advertising networks, suppliers etc...)
- Suggested and implemented new acquisition and retention services
Paid Acquisition strategies (Budget : € 2 000 000/ year)
Managed PPC campaigns on Adwords, Bing, Facebook ads and retargeting (Criteo).
Certifications Adwords and Google Analytics