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Carole Michaud

Looking for a job in Digital, Interactive Marketing

39 ans • Paris

Expériences

E-commerce executive

Animation and content management of the brand website, management and optimisation of existing web levers, management and support in retention and acquisition projects, communication for promotional offers on owned and external supports. Key achievements: Social media strategy (20000 fans in 3 months); microsite on virtual visit of the new room design; ecards ROI

Marketing consultant

Consumer behaviour study, Feasibility, Qualitative and quantitative study, Recommendations

Market Analyst

Formations

Grenoble EM

2009 - 2011

Grenoble, France, Grenoble

Strategic marketing, Direct marketing, Integrated Marcom, Webmarketing,... Dissertation subject: "Value apprehension and levers definition of Location Based Social Networks in Direct Marketing Strategies"

EGC Chambéry

2005 - 2008

Chambéry, Savoie

Third year specialization: Tourism, Leisure, Moutain sports

Lycée Vaugelas, Chambéry and Grundy Center High School, Iowa

2002 - 2003