【Vision Care】Assistant Brand Manager, Marketing

Job description

Will be responsible to work with Brand Management lead to help developing and implementing comprehensive marketing strategy/plans of assigned ACUVUE ® sub-brand(s) for both consumer/professional in line with company strategy to effectively achieve business goals. Require to partner with Brand Management Team of Global Strategic Marketing (GSM) to ensure all the sub-brand messages both for consumer and professional to be aligned with the global strategy and yet unique and competitive enough in the regional environment.

This person will also be responsible to work closely with key stakeholders to help planning/developing activities for assigned sub-brand(s) as well as managing brand agency and media agency for maximizing their capability, quality of work, efficiency to support the company business as much as they can.

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Work with Brand Management lead to help developing comprehensive marketing strategy/plans of assigned sub-brand(s) for both consumer/professional

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Manages the execution of annual marketing plans at each assigned brand level

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As a member of global marketing community, support Brand Management lead to represent Japanese market, the second largest single market for Vision Care Franchise, and communicate regional market needs to GSM as well as to obtain necessary information from GSM to reflect for effective marketing programs/initiatives in a timely manner for franchise success. Support building strong relationship with GSM is essential

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Work closely with GSI/IBI and C3PD to properly evaluate the business environment and help identifying issues and opportunities to achieve the company goal

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Help identifying and assessing the competitive set a brand competes with, interacts with, and sources volume from to proactively recommend the solution to achieve the business target

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Manages and provides input for accurate BME spending for assigned sub-brand (s)

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Work closely with agencies and partners to strategically maximizing their performance to drive consistent business results

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Work closely and collaborate with cross functional partners

GSI: Consumer / Professional research function

IBI: Business analysis function especially dealing with big data

C3PD: Category & channel management function

Marketing: Brand management function

BME: Marketing budget

Desired profile

Qualifications :

Professional Experiences

More than 3 years experiences in marketing related work at multinational FMCG, consumer health/healthcare companies, or consulting / agency firms, ideally working with global brands and categories where both brand-building and innovation initiatives are extremely important. Experienced in building relationships with cross-functional stakeholders.

Skills & Competencies

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Strong passion to win in the competitive market with agility and to move projects ahead while properly engaging cross-functional stakeholders

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Can deal under high pressured situation and managing multiple priorities / projects

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Being flexible with changes and willing to learn & adapt new things / new ways of working

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Can manage multiple priorities / projects

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Being a bold individual leader with agility. Self-starter leadership required.

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Analytical skills & marketing executional fundamentals

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Basic knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional

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Basic knowledge for online and traditional marketing and media management

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Fluent English skills in wiring, verbal communication and presentation

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Effective communication capabilities across the cross-functional stakeholders

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BA/BS degree (or higher) required