Alternant Digital Marketing Assistant (H/F)
Alternance France Marketing
Description de l'offre
Saint-Gobain , leader mondial de l'habitat, conçoit, produit et distribue des matériaux de construction en apportant des solutions innovantes sur les marchés en croissance des pays émergents, de l'efficacité énergétique et de l'environnement. Saint-Gobain est une maison accueillante, sûre et ouverte sur le monde, dans laquelle on entre pour un parcours.
Saint-Gobain Building Glass Europe is looking for a Digital Marketing Assistant. The position will be working closely with the Marketing, Communication & Supply Chain teams. He/she will be the link between central and local marketing teams for digital related projects. He/she will support the future initiatives for web and Apps for Building Glass Europe.
1. Websites support :
• Creates SEO-ready and brand-oriented contents
• Monitors content adoption in the countries
• Helps driving content placement, positioning and usage across the website and other digital communication channels, by working with the central and regional marketing & product teams to identify and develop relevant content
• Reviews web content on an ongoing basis to ensure its relevancy
2. Web analysis :
• Creates dashboard to monitore web KPIs
• Helps monitoring monthly KPIs related site statistics and helps identify opportunities for improvements, develop plans to improve overall usage and performance
• Supports countries' Marketing teams on web content analysis and action plan definition
3. Digital tools & apps :
• Contributes to the definition of the design of the tools
• Helps roll-out digital tools & apps and trains local teams (webinars...)
4. Digital Marketing Project Management :
• Helps following up the different stages of digital marketing projects (emailing campaigns, apps & websites etc.)
• Paticipates to testing and validation phases
• Helps roll out, training and support