Stage 6 mois - Assistant Marketing

Description de l'offre

Internship Assistant Marketing

Main objectives / Mission

-Collect and understand customers insights
-Review competitor products
-Identify opportunities for product development
-Support product managers in product development
-Participate in product activation


MAJOR AREAS OF ACCOUNTABILITY / RESPONSIBILITY

-Undertake customer research to understand what customers want: test new product concepts to assess acceptability for new product initiative and market appeal, collect customers satisfaction on existing products or pilots, identify areas of improvement

-Review and undertake market and competition review: look at what competition do and understand their offers, produce product comparison Europcar/competitors

-Identify opportunities for product development based on customer research and competition review, present findings back to product managers

-Develop collateral (sales tools for internal use or marketing tools for customers) to promote the products & services working with brand department and product managers

-Provide support to implement of multi-channel campaigns to support the launch of these new products & services

-Provide project support for new product developments, for instance getting the data necessary to build business assumptions, business cases, etc.

Profil recherché

Previous experience: Proven interest or experience in product management or business development

Education level / certificates: Business School or equivalent

Languages: English fluent

Computer skills and software used: Excel & PowerPoint

Personal characteristics: Open-minded & team spirit, Excellent communication & writing skills and interpersonal skills & Good presentation skills

À propos de Europcar International

N°1 européen de la location de véhicules de tourisme et utilitaires, Europcar propose ses services à sa clientèle d’affaires et de loisirs dans toute l’Europe, l’Afrique et le Moyen-Orient, l’Amérique latine et la région Asie-Pacifique. Aujourd’hui, Europcar compte environ 6 000 salariés et une flotte moyenne de plus de 190 000 véhicules. Outre un réseau de franchisés couvrant l’ensemble du globe, le Groupe Europcar réunit 8 filiales : la France, l’Allemagne, la Grande-Bretagne, la Belgique, l’Italie, l’Espagne, le Portugal, et plus récemment l’Australie, la Nouvelle Zélande et l'Irlande.